Sr. Marketing Specialist – (LR36865)
Job Requisition ID: LR36865
Job Title: Sr. Marketing Specialist
Job Type: Full-time
Location: Norcross, GA
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Hiring Manager: Stephanie Scarborough
Recruiter: Lisa Richardson
The Senior Marketing Specialist is responsible for the successful execution of consumer marketing tactics and delivery of campaign materials that enable financial institutions to drive adoption and usage of Fiserv bill pay solutions, with the longer-term goal of expanding the Fiserv Impact Marketing web site to support multi-channel, self-service FI campaigns that drive consumer adoption and use of online banking, payments, and mobile solutions.
Influence, manage and execute the multi-year strategy developed for the Impact Marketing website.
Leverage external agency resources to manage the creation of and develop campaign themes/copy/content for off-the-shelf consumer marketing materials; including conversion campaigns, adoption campaigns, activation campaigns and other for our Digital Channels and Electronic Payments products. Assets required include direct mail, print, email, digital materials, for use by financial institutions to effectively launch a multi-channel campaign on their own. Gather and analyze usage of site and materials, use for making recommendations for site enhancements and audience messaging.
Collaborate with manager to develop and execute an FI marketing campaign to drive aweness, usage and adoption of the IM site
Partner with broader Consumer Marketing team to encourage client adoption of the site/resources including creative assets, research materials, etc.
When necessary, develop, execute and measure effectiveness of consumer marketing email campaigns focused on subscriber acquisition and activation of online banking and bill payment services.
Serve as contract liaison between the company and vendors/agencies, including participation in pre-contract discussions, contract negotiations, and contract changes; Facilitate SOW drafting, and approval with both legal and internal and external business partners.
Explore the ongoing opportunity for our online Impact Marketing presence by identifying key resources and stakeholders that will influence the development of the next-generation of our online marketing solutions presence.
Work closely with product marketing, account executives and the rest of the Marketing Solutions team to integrate the promotion of our IM online presence and its value to FIs into broader industry-facing B2B marketing and promotion.
Assist with campaign troubleshooting, and champion procedures and processes for the Consumer Marketing group. The Specialist will be required to execute and deliver on short and large scope projects with strict deadlines
Measure website performance and be able to analyze usage and visitor/user data to make strategic recommendations; incorporate key learnings and insights into marketing plans.
Work effectively with Fiserv cross organizational areas including account management, ebill adoption team, and marketing solutions to maximize impact of developed marketing campaign materials and integration into Impact Marketing website
Bachelor’s degree in marketing, communications or other business-related field. MBA preferred but not a requirement.
Strong understanding of e-mail marketing principles and best practices, CAN-SPAM.
Solid HTML and other application knowledge (Photoshop, Dreamweaver or other HTML editor, etc.)
Expertise in web site content management and content planning preferred
7+ years of marketing experience in consumer marketing, financial services or online marketing.
Client or account management experience.
Ability to develop strategies for marketing programs and strong project management skills.
Ability to manage multiple projects simultaneously and oversee marketing programs.
Able to develop productive relationships with internal and external clients and effectively work within cross functional teams.
Strong written, verbal and presentation skills.
Ability to gather and synthesize marketing program results and recommend modifications to processes to achieve better results.
Applicant must be team-oriented; able to resolve conflicts constructively.
Applicant must be quick learner with a roll up the sleeves approach