The Marketing Manager is responsible for the marketing of products and services to specific industry verticals/target markets and ensuring that the products/solutions are positioned to sell based on the needs of the market.
The position requires the creation of go-to-market strategies and development of marketing plans to effectively position Client solutions in the marketplace while delivering value to customers and profitable growth for the company.
The individual will be required to collaborate with product management, sales teams, business development, PR, training and other internal marketing channels throughout the duration and execution of all marketing initiatives. Assist in defining and implementing marketing strategies.
They will be required to create and execute integrated marketing campaigns, develop success metrics and monitor results of every marketing initiative for which they are responsible. Marketing efforts may include advertising, branding, product launches, acquisition/retention programs, sales collateral/tools development, event/tradeshow recommendations and ROI justification.
This individual manages a complex large project or multiple small complex projects. They may coordinate activities of a larger project team including market research and analysis, financial analysis, competitive assessments, segmentation definition, customer/data analytics, program implementation, training coordination, project status reporting, and post-rollout review/audit. They will monitor, evaluate and document the progress of each project and provide the right level of communication depending on marketing initiative.
The position develops budgets and is responsible for metrics to measure the success of his/her area of responsibility. This position will be expected to stay on budget with all deliverables and meet established deadlines.
Drive product market launch planning and support; Keep product launch calendar by channel up to date in conjunction with Product team and manage distribution of information to channel marketing team; Confirm product launches are on target. Ensure that sales channels are properly engaged upfront in the process so that Product team has their buy-in and understands channel-specific requirements and expectations. Develop launch plan that encompasses channel-specific needs as well as Client’s expectations.
Work with Channel Marketing team to define key initiatives to support new customer acquisition for existing products as well as new product launches; Serve as primary contact for channel marketing in developing and executing marketing programs/campaigns. Work with Channel Marketing on product bundle offerings and how we can integrate into sales channels.
Develop and update marketing communications material including brochures, product launch kits, presentations, sales sheets, etc.
Bachelors degree in business, marketing or related field or an equivalent combination of experience and education. Minimum 5-8 years of progressive marketing, communications or product management experience in a business to business environment. Knowledge in a variety of marketing communications areas. Strong analytical skills. Ability to translate technical product information into external, benefits-focused material.
Experience with reporting/analytics products a plus. Experience working for a technology company a plus. Experience managing employees preferred. Over 5 years experience with vendor selection and management. Excellent verbal and written communications skills. Demonstrated influence and negotiating skills with senior management. Ability to prioritize and manage multiple, parallel projects to deadline in a cross-functional team environment. Experience working in PowerPoint and presentation creation. Proficiency in MS Office Suite.
Note: If this job requirement does not suit you profile, I would request you to take a moment and forward this job on to anyone you think would be interested in the position, or anyone else who could help me find a Candidate.
You can also contact me on LinkedIn :Natalie Red @ LinkedIn
Natalie Red | Staffing Manager
Talent Logic, Inc