Marketing Director – ATLANTA

Marketing Director
Location Atlanta (Perimeter Mall area)
Description With your proven ability to develop and manage global B2B marketing campaigns across multiple verticals as well as your knowledge of the loyalty industry you will be responsible for ensuring the accurate and consistent brand message as the voice of the company. You will utilize various loyalty marketing channels as well as social media to expand the company brand via the creation of press releases, white papers and company marketing material and website. You will assist the sales team to initiate sales leads and provide market research and strategy development on how to bring new products to market. You will become the companies’ marketing machine. Salary is dependent on qualifications but an expected salary range is $80 – $140K.
Responsibilities
• Develop and manage the companies’ B2B marketing campaign
• Leverage, manage and expand our social media outlets, PR channels and web site messaging with frequent communications about the company profile, and our solution initiatives
• Create regular Thought Leadership updates via company newsletters, White Papers, Press Releases, industry communities and target vertical media channels
• Research and analyze the strengths and weaknesses of our prospects’ loyalty programs and make regular assessments of the competitive landscape
• Content management for the company website, ensuring accuracy and consistency of company message
• Organise, manage and execute company participation at various industry conferences and events, including onsite presence, sponsorship, speeches and marketing material research, select, execute, manage and optimize company media partnerships
• Marketing research and strategy development on how to best bring company solutions to market (by region, by vertical, by solution)
• Ongoing organization of the internal company sales material and RFP library including competitive analysis to ensure our message is sharp, fresh and market-ready
• Sales lead development initiatives to identify top customer prospects, design a core introductory message and initiate first contact (via email, cold-calling, social media connections, etc.)
• Work very closely with CEO and Head of Global Sales to ensure alignment on marketing strategy and execution of plan
Requirements • Bachelor or Master Degree in Marketing
• Minimum of 3 years of B2B marketing experience within a solutions orientated company
• Proven success in developing and managing marketing campaigns across all relevant channels
• Strong analytical skills
• Website content management experience a plus (designing, proofing and ensuring accuracy and consistency of company message)
• Event and/or conference management experience (industry conferences, sponsorships, media events, etc.)
• Experience in social media strategy development and execution
• Previous experience speaking at industry engagements (established profile in loyalty industry a plus)
• Excellent writing skills (white-paper development, fact sheets, company PRs, etc.)
• Excellent communication skills in English – both oral and written
• Ability to distill complex topics into easily understandable and succinct communication material
• Self-starter attitude with ability to connect dots
• Strong organizational, multi-tasking and time management skills
• Loyalty, travel, financial services or retail industry experience is a big plus
We are looking for a motivated individual who likes to be part of a fast-paced company. Unconventional thinking and behavior have made this company a growing international marketing services provider and we are looking for people with a like spirit and exceptional commitment. Frequent international travel to be expected.
How to Apply If you are a qualified candidate, please email your cover letter, resume and salary requirements to charles.shelden @ yahoo.com.